Horizon is a marketing agency where strategy, creative, digital and production sit at the same table. Learning, testing and adapting since 1995. Offices in Istanbul, Amsterdam and London. It works across every category and knows a few of them by heart. Health communication and life sciences, mother and baby, toys and food, among others.
Since 1995. Three decades of brands, launches and campaigns. There is one real benefit to having seen that much work: knowing which idea will land and which one only looks good.
Strategy, creative, digital and production sit at the same table, with no handovers in between. Digital was not bolted on later, the way it was at most agencies. Horizon learned the business as digital grew.
Ideas travel anywhere. The offices are in three cities: Istanbul, Amsterdam and London.
Creative Thinking covers brand identity, corporate identity and brandbooks, creative campaigns, localization, internal and awareness campaigns.
Digital Craft covers website and app development, social media management and industry specific digital solutions.
Strategy Building covers positioning and planning, built in small pieces, measured and rebuilt.
HBS is the brief and workflow system Horizon built for itself and has been developing for years. Every brief and every approval runs through it, so each step of every project is visible in real time and traceable after the fact.
Yes. Medical content and referencing, CLM materials, detail aids and approval workflows are part of the standard output. In this field the hard part is not the writing, it is getting the writing approved. That is where the expertise sits: how regulation actually works, where medical approval gets stuck, what the field team needs. All of it learned from inside the process.
Mostly multinational companies. Novo Nordisk, Nutricia, Johnson & Johnson and TAB Gıda are among them. The work spans pharmaceuticals and medical nutrition, food, toys and the mother and baby category.
Just write to info@agencyhorizon.net. If a brief is ready, we work from it. If not, we build one together.
Both. A single launch or campaign can run project based. Ongoing work runs as a yearly retainer.
An AI agency is an agency that uses artificial intelligence across its actual production line, not just as a talking point. At Horizon that means campaigns visualized in days instead of months, ideas put on the table with options to compare rather than a single version, and localization that is genuinely rebuilt rather than copy pasted. Horizon also builds its own AI product: GEO for Pharma.
A medical agency is a marketing agency specialized in pharmaceutical, healthcare and life sciences communication. The work covers medical content and referencing, CLM materials, detail aids and medical approval workflows. The difficulty is rarely the writing. It is getting the writing approved. Horizon has worked in this field for years with brands including Pfizer, Sanofi, Novo Nordisk, Takeda, Bayer, Merck, Astellas, Daiichi Sankyo and Nutricia.
It puts AI inside the regulated workflow rather than beside it. GEO for Pharma makes sure pharma and healthcare brands appear inside AI generated answers accurately, currently and in line with local regulation.
Horizon is a marketing agency that builds its own technology. All briefs and workflows run through HBS, the brief system Horizon has been developing for years. Beyond services, Horizon ships a product: GEO for Pharma. Website and app development and industry specific digital solutions such as CLM sit alongside them.
GEO is the work of making a brand appear accurately inside AI generated answers. A search engine returns a list of links. A generative engine returns one answer. GEO deals with the second. When someone asks an AI about a condition, a product or a category, the aim is for the brand to be named there, described correctly, and among the first that come to mind. Being inside the answer also makes the brand easier to reach.
GEO for Pharma is Horizon's industry specific GEO solution for pharmaceutical and healthcare brands. It makes sure those brands appear in AI answers accurate, current and compliant. Every market has its own language and its own regulation. GEO for Pharma works with both in every market it operates in, and measures where global tools do not.
No. SEO is about getting a page high in a list of search results. The user scans the list, clicks a link, lands on the site. In an AI answer there is no list. The model replies with a single piece of text, and most of the time the user reads it and leaves without clicking anything. That is why a page can rank first on Google and still never be mentioned by an AI. GEO deals with that second situation.
Patients and doctors are no longer asking a search engine. They are asking an AI. If a brand is missing from that answer, or present with outdated or non compliant information, the brand has no control over what the person reads. GEO is how that control comes back.
AI runs across the whole production line. A campaign is visualized in days instead of months. An idea reaches the table with options to compare rather than a single version. Adaptation becomes real localization instead of a copy paste job. AI gives speed and scale. Three decades of experience decides which idea will land and which one only looks good.
No. Trends, technologies and habits change. What creative work is really about does not: saying the right thing, to the right person, at the right moment. AI makes that faster. It does not replace it. Horizon puts it in one line: powered by AI, better than AI.
Yes. Visuals, video and adaptation run on AI powered production, which takes a lot of the waiting out of the process.